Beyond the Beauty Counter: Unpacking Why Beauty Brand Cafes Thrive in Japan

Beyond the Beauty Counter: Unpacking Why Beauty Brand Cafes Thrive in Japan Japan, a nation renowned for its innovative approach to beauty and wellness, has witnessed a fascinating trend: the rise of beauty brand cafes. These establishments, seamlessly blending skincare, makeup, and culinary experiences, offer a unique and immersive approach to retail. But what drives … Read more

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